SS24 ‘Be Sun Wise’ Campaign

Mountain Hardwear was seeking to relaunch its brand voice with one of its first new campaigns. Bodeyco produced the campaign from start to finish. We scouted remote Sierra locations, built the crew, handled in-house casting, and collaborated seamlessly with Mountain Hardwear’s internal team throughout. The project was filmed primarily on 16mm, capturing the raw beauty of the backcountry with a texture that grounded the brand in something both modern and timeless.