For the Jimmy Fairly New York Edit, Bodeyco produced a campaign rooted in the energy and character of New York City, capturing the brand’s eyewear through a cinematic and editorial lens. Blending fashion imagery with a documentary-inspired approach, the project explored movement, texture, and the spontaneity of city life to create a campaign that felt both elevated and lived-in. From creative production through execution, Bodeyco oversaw all aspects of production and post-production, delivering a cohesive visual world across image and motion for the launch of the New York Edit collection.